What the heck is a lek?
Males great bustards perform spectacular courtship displays, gathering at a ‘lek’ or small display ground to try to impress the females.
Wiltshire Museum’s first Crowdfunder campaign raised over £4,400 to boost its education and learning offer – amidst the challenges of the pandemic.
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Wiltshire Museum ran its first Crowdfunder campaign amidst the pandemic. But despite the challenges, including the fact that none of the staff had run a Crowdfunder before, they raised £4,400 from the campaign (plus £768.75 gift aid), and a further £1,815 from their members’ appeal.
Here Rachel Holtom, the museum’s Development Officer, outlines how they planned their Crowdfunder and shares the learning for anyone planning to run a similar campaign.
The project involved various stages which included:
Like museums everywhere, the 2020 income had been seriously reduced during the pandemic. The museum applied for emergency funding but was not successful. Therefore the aim for the Crowdfunder was to raise funds to support the museum’s education and learning programme including:
Planning time was short. They heard of the Museum Association’s ‘Save our Museums’ campaign (which waived the usual 6% Crowdfunder fee) only three weeks before their official appeal launch. It was a great incentive to do a Crowdfunder, but gave little time for preparation.
In addition, this was during November 2020, a national lockdown, which impacted on where and how museum staff could work, making it harder for staff (especially part-time) to collaborate. For example, they were unable to hold the physical launch party that Crowdfunder recommends.
However, they
£4,400 was paid by Crowdfunder into the museum’s bank account a week after the campaign closed. Crowdfunder requires no follow-up report.
“We have a cottage in Wiltshire not far from Stonehenge. We love learning about the area and its history. We think the museum is absolutely one of the best around. Amazing objects beautifully presented as we walk the timeline”.
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Males great bustards perform spectacular courtship displays, gathering at a ‘lek’ or small display ground to try to impress the females.
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